Changing Lives Through Health & Wellness
We own and operate premium contrast therapy studios under the SweatHouz brand — building science-backed wellness experiences in America's fastest-growing markets.
Who We Are
Traction Wellness Group is a multi-unit operator of SweatHouz, the leading contrast therapy franchise in the U.S. With 8 studios open, 20 in development, and 37 territories secured, we're scaling a science-backed wellness brand built on infrared sauna and cold plunge — the two modalities driving the next wave of recovery and longevity.
We're not just opening studios. We're building a portfolio operator that puts performance, peace, and community at the center of everyday life.
8
20
Target Studios
Studios Open Today
Our Mission
SweatHouz Contrast Therapy Studios
The ultimate wellness destination specializing in deliberate heat and cold exposure. Each 60-minute session takes place in a private suite featuring infrared sauna, cold plunge, vitamin C-infused shower, and personalized entertainment—designed for both performance and peace.
To change lives through the power of contrast therapy — making heat, cold, and recovery a daily practice for high-performing communities across America.
Get in Touch
Connect with us to learn more about our health and wellness franchises and investment opportunities. We're excited to grow together!
Contact
hello@tractionwellnessgroup.com